Business Plan – Asymmetric

Business Plan – Asymmetric 
September 2025
A strategic growth plan for investors and partners evaluating our specialized marketing consultancy that helps mid-market companies compete against industry giants through asymmetric advantages.
Executive Summary
Asymmetric is positioned to capture significant market share in the underserved mid-market segment by providing enterprise-caliber marketing strategy with the agility of a boutique firm. Our global team of 25 specialists enables mid-market clients to outmaneuver larger competitors through intelligent resource allocation and strategic advantage creation.
With 28 current clients and $123K in monthly recurring revenue, we're projecting 40% year-over-year growth through 2028. Our differentiated approach generates exceptional client retention rates and an industry-leading LTV:CAC ratio of 20:1, creating a sustainable growth engine with expanding margins.
$123K
Monthly Revenue
28
Active Clients
25
Global Team Members
20%
Net Margin
(Target: 30-35% by 2028)
Annual Revenue Projections (in millions USD)
Company Overview
2010
Founded as boutique digital marketing consultancy focused on SMB clients
2018
Pivoted to mid-market focus with integrated strategy services
2024
Strategic merger with Caravan Digital expanding capabilities
2025
Repositioned as Asymmetric with Six Dimensions Framework
Mission
To empower mid-market companies with the strategic marketing advantages needed to outcompete enterprises with deeper pockets through asymmetric approaches.
Vision
A business landscape where innovative mid-market companies regularly disrupt incumbents through superior strategic marketing execution.
Values
Intellectual rigor
Practical outcomes
Client partnership
Continuous innovation
The Problem
The Mid-Market Disadvantage
Mid-market companies ($10M-$1B revenue) face structural disadvantages when competing against enterprise corporations, yet are underserved by typical marketing solutions. They're too complex for small business approaches but lack the resources for enterprise-scale implementations.
Budget Constraints
Unable to match enterprise marketing spend, yet facing the same customer acquisition challenges and channel complexity
Brand Recognition
Competing against household names with decades of brand equity and widespread market awareness
Talent Limitations
Cannot staff complete marketing departments with specialized expertise across all needed disciplines
Technology Gap
Lacking the custom martech stacks and integration capabilities of enterprise competitors
73% of mid-market executives report feeling overwhelmed by the marketing advantages of their larger competitors - Deloitte Mid-Market Survey 2024
The Solution: Six Dimensions Framework In-Depth
Dive deeper into each pillar of our framework, understanding how each system enables mid-market companies to achieve disproportionate success against larger competitors.
Competitive Inversion System™
This system focuses on identifying your organization's perceived weaknesses or disadvantages and strategically re-framing them as unique differentiators. We guide clients in leveraging their agility, niche focus, or unique culture to outmaneuver larger, slower competitors.
Indispensability Creation System™
Beyond transactional relationships, this system builds profound customer loyalty that transcends price. We help design experiences, services, and value propositions that make your offering irreplaceable, fostering long-term partnerships and advocacy.
Strategic Alignment Protocol™
Ensuring every marketing tactic, from content creation to campaign execution, compounds for maximum impact. This protocol aligns all marketing efforts with overarching business goals, eliminating silos and optimizing resource allocation for efficiency and measurable ROI.
Volatility Advantage System™
In today's unpredictable market, the ability to act faster and thrive amidst uncertainty is a critical asymmetric advantage. We equip clients with methodologies to monitor market shifts, adapt strategies swiftly, and capitalize on emergent opportunities before larger players can react.
Commitment Verification Process™
This process ensures internal and external stakeholders are fully aligned and committed to the strategic marketing objectives. By clearly defining roles, responsibilities, and success metrics, we foster a culture of accountability and shared purpose, driving effective execution.
Market Disruption Strategy™
Instead of playing by existing rules, this system focuses on redefining the competitive landscape. We help clients identify untapped market segments, innovate business models, or introduce disruptive value propositions that create new categories and leave competitors scrambling to catch up.
By implementing these systems, our clients don't just compete; they redefine the rules of engagement, building sustainable and dominant market positions.
Market Opportunity
The Mid-Market Sweet Spot
The mid-market represents 200,000+ US companies with annual revenues between $10M and $1B. These companies are typically underserved by both SMB-focused agencies and enterprise consulting firms, creating a substantial market opportunity.
Our target clients are mid-market companies with:
$10M-$250M annual revenue
Competing against larger enterprises
B2B or complex B2C sales models
Marketing budgets of $500K-$5M annually
Serviceable Obtainable Market = $50-100M annually in our current verticals with planned expansion
Industry Growth Projections (%)
Competitive Landscape
Our unique positioning in the market creates significant competitive advantages and barriers to entry. While we face competition from various service providers, our specialized focus on mid-market clients with our Six Dimensions Framework creates clear differentiation.
Our most significant competition comes from in-house marketing teams. However, we frequently partner with internal teams, providing specialized expertise and methodologies that complement their existing capabilities.
Business Model
Revenue Streams & Client Economics
Our business model is built on predictable revenue streams with high client retention. We employ a progressive engagement model that typically begins with strategy engagements and evolves into long-term retainer relationships.
Assessment
$15-25K diagnostics
Strategy
$25-50K engagements
Retainer
$15-50K monthly
LTV:CAC ratio = 20-50:1 vs. industry average of 3-5:1
2028 Target Revenue Mix
Our key operational metrics:
Client retention: 85% annually
Average client lifetime: 3.2 years
Client acquisition cost: $12-18K
Average contract value: $250-450K
Products & Services
Our service offerings are structured as a progressive ladder that builds client value and engagement depth over time. Each service category includes specific methodologies and deliverables designed for mid-market implementation.
1
Six Dimensions Assessment
Comprehensive marketing diagnostic using our proprietary framework to identify strategic gaps and opportunities
Deliverables: Gap analysis, competitive positioning assessment, prioritized opportunity matrix
2
Strategic Planning
Development of integrated marketing strategy aligned with business objectives and competitive landscape
Deliverables: Six Dimensions Strategy, 18-month roadmap, KPI framework, budget allocation model
3
Implementation Retainers
Ongoing execution and optimization of strategic initiatives across relevant dimensions
Deliverables: Quarterly strategy updates, monthly performance dashboards, execution management
4
Performance Partnerships
Advanced engagement model with compensation tied to defined business outcomes
Deliverables: All retainer deliverables plus quarterly business impact assessments and value realization reports
In addition to our core services, we offer specialized solutions for high-growth verticals including SaaS, manufacturing, professional services, and healthcare technology. Each vertical solution incorporates industry-specific benchmarks, competitive intelligence, and go-to-market frameworks.
Financials & Projections
Revenue Growth & Profitability Path
Our financial model projects compound annual growth of 40% under our target scenario, driven by:
Expansion within existing client accounts (25-30% annually)
New client acquisition (10-15 clients annually)
Introduction of performance-based revenue components
Ecosystem partnership development
Margin Expansion
We anticipate significant margin expansion as we scale, driven by:
Process automation and methodology refinement
Leveraging our global team structure
Increased delivery efficiency through specialized pods
Technology investments in proprietary assessment tools
Our model requires $1.2M in growth capital to accelerate team expansion, technology development, and market penetration. This investment will be deployed primarily toward building specialized vertical expertise and refining our proprietary Six Dimensions tools.
Team, Case Studies & Risk Mitigation
Global Team Structure
Our 25-person global team operates in a pod structure with specialized expertise clusters. This model allows us to provide senior-level talent at competitive rates by leveraging global talent pools while maintaining consistent methodology and quality control.
Leadership
Executive team with 75+ years combined experience at companies including McKinsey, Salesforce, HubSpot, and Deloitte Digital
Strategy Pods
Cross-functional teams organized by client vertical with expertise in positioning, go-to-market, and competitive strategy
Specialists
Deep domain experts in areas including martech, data analytics, content strategy, and customer experience design
Case Studies
Mid-Market SaaS: 3X Pipeline Growth
Implemented Six Dimensions Framework for a $35M ARR SaaS company competing against publicly traded competitors. Restructured positioning, optimized channel mix, and deployed advanced attribution model.
Results: 212% increase in qualified pipeline, 27% decrease in CAC, and 38% improvement in conversion rates within 9 months.
Risk Mitigation
Closing Summary
Asymmetric is the partner of choice for ambitious mid-market firms determined to outthink, outmaneuver, and outperform giants.
We've created a proven model that enables mid-market companies to create disproportionate marketing impact through strategic focus and targeted execution. With our global team structure and proprietary Six Dimensions Framework, we're uniquely positioned to scale rapidly while maintaining delivery excellence.
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